The Waypointer Collective is a curated collection of businesses that put Jesus at the center. Every member is vetted and accountable, actively, verifiably advancing the Gospel through what they do. We exist to connect consumers who want their spending to advance the Gospel with businesses that are already doing it.
Every business in the Collective has been reviewed by our leadership and must demonstrate measurable Gospel advancement through financial giving, ministry programs, or documented community impact. Membership is also reviewed annually. Businesses that no longer meet the standard are removed.
The Collective is built for followers of Jesus, but the door is open to anyone. If you're curious about what it looks like for a business to put Jesus at the center, you're welcome here. If you just want to purchase great products or services, you're welcome here.
Use the search filters on the Find page to search by city, state, and category. You can also filter by businesses that are online or ship anywhere.
Yes! If you know a business that belongs here, encourage them to apply at thewaypointercollective.com/apply.
Yes. Browsing and discovering businesses in the Collective is completely free.
Moving the Gospel forward means taking actions that bring the Good News of who Jesus Christ is and what He did and what He is doing to more people. It's not just about supporting or doing humanitarian acts. It's about sharing Jesus Christ with the world — which should include humanitarian acts and be considered the most humanitarian act in the history of humanity.
The Waypointer Collective is specifically for businesses that actively spread the message of Jesus Christ — not just businesses that do good in their community. Good deeds matter, but they don't meet our standard on their own. A business that feeds the homeless, serves veterans, or donates to a local charity is doing meaningful work. But unless the Gospel of Jesus is explicitly being shared in the process, it doesn't qualify for the Collective. Not sure if a business you love qualifies? Encourage them to reach out to us at hello@thewaypointercollective.com before applying.
For Business Owners
Any business or organization that actively, verifiably advances the Gospel through its commercial activity. This includes LLCs, S-Corps, sole proprietors, partnerships, and 501(c)(3) organizations engaged in selling goods or services. Donation-only organizations are not eligible.
The Waypointer Collective is specifically for businesses whose work actively spreads the message of Jesus Christ — not just businesses that do good in their community. Good deeds matter, but they don't meet our standard on their own. A business that feeds the homeless, serves veterans, or donates to a local charity is doing meaningful work. But unless the Gospel of Jesus is explicitly being shared in the process, it doesn't qualify for the Collective.
Examples that qualify:
Donating a percentage of sales to Bible translation, church planting, or evangelistic organizations
Employing and discipling staff as an intentional ministry practice
Incorporating Gospel witness directly into your business model — sharing who Jesus is with customers, including Gospel materials with orders, etc.
Operating a ministry program connected to the business that explicitly proclaims the Gospel
Examples that don't qualify:
Charitable giving to causes that serve people but don't share the Gospel
Community service or humanitarian work without explicit Gospel proclamation
A faith-inspired business culture with no measurable Gospel-advancing component
Not sure if your business qualifies? Reach out to us at hello@thewaypointercollective.com — we're happy to talk it through before you apply.
Every application is reviewed by The Waypointer Collective leadership using a mixed quantitative and qualitative process. We evaluate your answers to our Gospel advancement questions and the proof you submit.
You'll receive a response within 5 business days of submitting your application.
Yes — and if you join now, you'll lock in your spot as a Founding Member. We're building the Collective's core community before introducing membership fees, and Founding Members will be recognized and honored as the businesses that helped build something from the ground up. Future membership tiers will come with helpful benefits, but Founding Members will always have a special place in the Collective's story.
We accept two forms of proof: financial giving (the percentage of revenue you give to Gospel-advancing causes and the recipients), and non-financial contributions (a ministry program, documented community impact, or similar initiative that brings attention to Jesus). Supporting documents may be uploaded with your application.
On the anniversary of your acceptance date, you'll be asked to resubmit your Gospel advancement questions and updated proof of impact. Any changes to your efforts should be reflected in your renewal submission. If your company increased their impact on moving the Gospel forward, your customers want to know!
You may appeal by resubmitting evidence you believe better supports your application. You may also reapply after 30 days.
Yes. Membership may be revoked if a business fails to meet the standards of the Collective, as determined solely by The Waypointer Collective. Businesses that fail to renew annually are also removed.
Yes. If you don't have one, you can obtain a free EIN at irs.gov in about five minutes.
Moving the Gospel forward means taking actions that bring the Good News of who Jesus Christ is and what He did and what He is doing to more people. It's not just about supporting or doing humanitarian acts. It's about sharing Jesus Christ with the world — which should include humanitarian acts and be considered the most humanitarian act in the history of humanity.
General
The Waypointer Collective was founded by Benjamin Gilmore. Every application is reviewed by our leadership.
The Waypointer Collective is currently an LLC. A future conversion to 501(c)(3) status is under consideration.